The Secret to More Profitable Ads

Hello!

Ever wondered why you're not making as much profit as you could be, despite having cheaper leads? The answer may surprise you.

In this email:

- Discover why cheaper leads don't always mean more profit

- Learn the secret to scaling your ad budget for maximum profit

- Real-life examples of profitable ad strategies in action

Read time: 3 minutes

The Paradox of Cheaper Leads:

You might think that cheaper leads automatically mean more profit. But what if I told you that's not always the case?

"Everyone was talking about how they wanted cheaper leads... but I actually said to him was something he didn't quite expect, which was, forget about advertising, you're hitting your KPIs, all you need to worry about now is the rest of your business."

The Secret to Profitable Ads

The secret isn't in getting cheaper leads, but in scaling your ad budget. If your cost per acquisition is $200 and you make a $1,000 sale, you're getting a 5 to 1 return. Now, instead of trying to get that cost down to $100, what if you spent $400 on ads?

"Instead of focusing on those ads, you're spending your time on the other areas of your business making the sales. Now, let's look at that again. What happens if you spend $2,000, right? The total amount of money that you're going to make, you know, you're going to go for $10,000 there, and there's going to be $8,000 profit."

Examples of Profitable Ad Strategies in Action

1. Member A: Had a cost per acquisition of $92 but was still focusing on getting it cheaper. After shifting focus to other areas of the business, profits soared.

2. Our Business: Despite having a cost per acquisition just north of $300, we focus on scaling our budget and manage to pull out a large profit due to scale.

Let’s Wrap It Up:

By shifting your focus from cheaper leads to scaling your ad budget, you can significantly increase your profit. It's all about spending more time on other areas of your business and less time worrying about ad costs.

Remember, "spend as much money as you can when you find something profitable, within reason of course, pull out a very large profit due to scale."

Happy scaling!

-Tikis Maciel