The Secret to a Successful VSL? Don't Make One!

Hello there!

Ever spent hours creating a perfect Video Sales Letter (VSL) and still didn't get the results you expected? Well, the secret might surprise you: you don't need a perfect VSL to make sales!

In this email:

- The myth about perfect VSLs

- The real secret behind successful sales

- Techniques for effective follow-ups

- Examples of successful follow-up strategies in action

- How this approach can change your business

Read time: 3 minutes

The Myth of the Perfect VSL

We've all been told that a great VSL is the key to online sales. But in reality, it's not the VSL that seals the deal. It can help but it’s not why people buy, especially if you do any type of business coaching. Before.

The Real Secret: Follow-Ups

The real secret to successful sales? Follow-ups. Most sales take place after about nine times, and that could be a text, a phone call, an email, IG post etc.. So instead of spending time perfecting your VSL, focus on creating a good follow-up system after the lead has engaged with you.

Techniques for Effective Follow-ups

Here are a few techniques you can use for your follow-ups:

1. IG/FB Inbox: With 90%+ open rates, direct DM’s is a powerful tool for reaching your customers.

2. Email: Has a 20-30% open rate, it's still worth sending out at least 2-3 emails a week. Do something you can stick to then ramp up from there and being in the fitness industry you should be getting close to that 30+ range based on the data

3. Text and Ringless Voicemail

4.Retargeting Ads

Examples of Follow-Up Strategies in Action

1. Personalized Texts: Imagine if you or your team member texted everyone who showed interest in your product or service. A simple, "Hey, hope you enjoy the training" can go a long way.

2. Ringless Voicemails: Services like GHL can do this.

3. Weekly Emails: Sending 2-3 emails a week keeps you in your leads' minds without overwhelming them. Provide value don’t always sell on these emails which I see often from fitpros.

What This Change Can Do For You

Switching your focus from creating the perfect VSL to perfecting your follow-up strategy can revolutionize your business. It's all about staying in touch with your leads and reminding them of the value you offer. Get them in your eco-system and then focus a chunk of your time on the back end, and that's going to get you the best results.

Happy strategizing!

Tikis Maciel